Traditional Indian clothing dates back more than a thousand years. Different fabrics were chosen for different types of traditional dresses, mainly to suit the weather of the region. Art inspired traditional attire and gave birth to beautiful Sarees and ethnic Salwars such as Churidaars and fabulous jewelry that reflected the rich cultural heritage of the people.

The elegance and charm of Indian ethnic wear have been upheld since times immemorial, and the occidental culture has always been fascinated by the glamour and magnificence of the popular ethnic outfits – saree, salwar suit and the lehenga. With the innovation and introduction of new trends and fashion, talented fashion designers blended the western and ethnic sensibilities together and gave birth to fusion wear which took the global fashion arena by surprise. The elegant trends, cuts and comfort aspect of western wear were blended with the traditional finery and glamour, and it naturally notched up the popularity of Indian ethnic wear in the global market.

In today’s time of turbulence when everything is undergoing transformation, Indian fashion façade is undergoing a shift too. But one thing that remains perennial is our love for Indian Ethnic Wear. Though we have embraced the changing style sensibilities of the world with wide arms, we have been successful in keeping our traditional roots and regal inheritance of style intact.